Skip to main content
    Brand or agencyYour campaign dashboardStreamerYour streamer accountNew streamer? Join Beta Ads
    Book a demo

    Beta Ads vs Wehype

    Wehype runs creator campaigns for game publishers, and its campaigns are offered to streamers directly inside Twitch's Sponsorship Dashboard. Beta Ads puts one custom overlay inside the streams for your brand, priced per 1,000 played views.

    Undelivered views refundedFrom 100,000 NOKNordic streamers

    Get a free campaign plan

    Streamers, views and price for your market, in one working day.

    Brands that run campaigns with Beta Ads

    • Samsung
    • Logitech
    • Komplett
    • SteelSeries
    • Shure
    • Glorious
    • foodora
    • Saily

    The comparison at a glance

    Checked 26 October 2026. Sources at the bottom.

    13 of 132 of 13
    Ad runs inside the streamYesRendered in the streamer's broadcast, stays in the VODPartlyCreators stream your game from a brief
    Creative designed for your brandYesAnimated from scratch for every brandPartlyMade by each creator, no brand overlay mentioned
    Twitch, YouTube and KickYesPartlyTwitch; YouTube and Kick not mentioned on its site
    Nordic streamers (NO, SE, DK, FI)YesNorwegian, Swedish, Danish and Finnish streamersNot published
    Published pricingYesPer 1,000 played views, from 100,000 NOKNoNo prices on its site
    Refund if views are not deliveredYesUndelivered views refundedNot published
    Your own live dashboardYesViews, clicks and CTR per streamerYesReal-time progress tracking per campaign
    Chat command that gives viewers your linkYesViewers type !brand and get your linkNot published
    In-stream pollYesOptional poll in the streamer's chatNot published
    AI clip of every ad playYesEvery ad play is clipped automaticallyNot published
    Chat tracking: every brand mentionYesEvery mention, translated and scoredNot published
    Campaign run for youYesBrief to reportYesStrategic and operational partner
    Self-serve optionYesLogin for agencies and partnersNot published

    What changes when you switch

    Built for
    With Wehype

    Game publishers and studios

    With Beta Ads

    Brands and their media agencies

    Company
    With Wehype

    Wehype Global AB, org.nr 559068-6936, Sweden, founded 2016

    With Beta Ads

    BETA AGENCY AS, Oslo, Norway

    What you buy
    With Wehype

    Creator campaigns: sponsorships, community rewards and creator codes

    With Beta Ads

    Overlay views inside live streams

    Platforms
    With Wehype

    Twitch, with an official integration in Twitch's Sponsorship Dashboard

    With Beta Ads

    Twitch, YouTube and Kick

    Pricing
    With Wehype

    Not published

    With Beta Ads

    Per 1,000 fully played animation views. Campaigns from 100,000 NOK

    Model
    With Wehype

    Managed, with its own campaign platform

    With Beta Ads

    Managed: we run it from brief to report. Self-serve login for agencies

    When Wehype is the better fit

    We would rather tell you now than after a campaign.

    You are marketing a game

    Wehype is built for game publishers. It names Electronic Arts, Techland, CI Games and Supercell among the companies it has worked with.

    You want Twitch's own sponsorship channel

    Since August 2026 Wehype campaigns show up inside Twitch's Sponsorship Dashboard, where Affiliates and Partners can opt in.

    You need hundreds of creators

    Wehype says its campaigns run with anything from 50 to 500 creators, across a game's whole lifecycle.

    Beta Ads
    Based in
    Oslo, Norway (registered in Frosta)
    Founded
    2024
    Market focus
    Nordic brands and agencies: Norway, Sweden, Denmark and Finland
    Wehype
    Based in
    Sweden (Wehype Global AB)
    Founded
    2016
    Market focus
    Game publishers and studios, worldwide

    Campaigns we have run

    All case studies
    Samsung campaign
    Samsung

    800,185 completed views across the Galaxy S25 and Z Fold7 campaigns.

    Komplett campaign
    Komplett

    Månedens Gaming Deal, linked straight from chat with !komplett.

    Shure campaign
    Shure

    A custom overlay for the MV6 creator launch.

    Questions buyers ask

    Who is Wehype for?

    Wehype describes itself as a creator marketing platform built for the games industry, connecting publishers and studios with gaming creators.

    What is the Wehype and Twitch partnership?

    Announced on 21 August 2026: Wehype campaigns appear in Twitch's Sponsorship Dashboard, where eligible creators can opt in and read the brief. The first campaign was EA's Battlefield 6.

    Can a game studio use Beta Ads?

    Yes. An overlay with a chat command works for launches too, but for large creator programs built around a game Wehype covers more.

    Weighing Wehype against us? Ask us anything.

    A 30 minute call with Andreas. Bring your budget and market, and we will tell you straight if Wehype fits you better.

    Book a call

    Sources

    1. Wehype: website, checked 26 Oct 2026
    2. Games Press: Wehype and Twitch partnership, 21 Aug 2026
    3. Twitch on X: Affiliates get Creator Sponsorships, partnering with Wehype, Aug 2026
    4. Syna: Wehype Global AB, checked 26 Oct 2026

    Something out of date about Wehype? Email sales@beta-ads.no and we will correct it.