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    Platform · Programmatic deals

    Buy it in your DSP, with a private deal.

    We have SSP seats on Adform and Magnite, with Equativ coming. We set up a private deal for the campaign and share the deal ID, and your team targets it in your own DSP.

    How a private deal runs, from the SSP to the live stream.
    For agencies

    Livestream next to the rest of the programmatic plan.

    No new tool for the trading desk. The deal ID goes into the DSP you already use, and the campaign is bought and paced there like any other deal.
    • SSP seats: Adform and Magnite
    • Equativ: coming
    • Set up per campaign, shared as a deal ID
    Adform SSP
    Live
    Magnite
    Live
    Equativ
    Coming

    Questions about programmatic deals

    How does it work?

    We set up a private deal on our SSP seat, on Adform or Magnite, and share the deal ID with you. Your team targets the deal ID in your DSP, and the overlay runs inside the live streams.

    Which SSPs?

    Adform and Magnite today, with Equativ coming.

    Which DSP do we need?

    Tell us which DSP your team uses, and we set the deal up so you can target it there.

    Can we also buy it managed or through a login?

    Yes. The same inventory can be bought as a managed campaign or through your own self-serve login.

    Get a deal ID for your next campaign.

    Tell us the market, the budget and your DSP, and we set up the private deal.