Privacy Policy

1. Introduction

Beta Agency AS ("Beta Ads", "we", "us", or "our"), organization number 933 303 136, is the data controller responsible for the processing of personal data described in this Privacy Policy. We are committed to protecting your privacy and processing your personal data in accordance with the EU General Data Protection Regulation (GDPR) and the Norwegian Personal Data Act.

This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website, use our platform, or interact with our services.

2. Data We Collect

We may collect the following categories of personal data:

2.1 Information You Provide

• Contact information: name, email address, phone number, and company name when you fill out forms, request a demo, or contact us.
• Account information: credentials and profile details if you create an account on our platform.
• Campaign data: advertising materials, brand assets, and campaign preferences submitted through our platform.
• Communications: messages and correspondence when you contact our support or sales team.

2.2 Information Collected Automatically

• Device and browser information: IP address, browser type, operating system, device identifiers, and screen resolution.
• Usage data: pages visited, time spent on pages, click patterns, referring URLs, and navigation paths.
• Cookies and similar technologies: see Section 5 for details on our use of cookies.

2.3 Information from Third Parties

• Streaming platform data: publicly available data from Twitch, YouTube, or Kick when matching streamers for campaigns.
• Analytics providers: aggregated data from analytics services we use to improve our platform.

3. How We Use Your Data

We process your personal data for the following purposes and legal bases:

• Service delivery (contractual necessity): To provide our advertising platform services, manage campaigns, and fulfill our obligations.
• Communication (contractual necessity / legitimate interest): To respond to your inquiries, send service-related notices, and provide customer support.
• Marketing (consent / legitimate interest): To send newsletters, market insights, and promotional content. You may opt out at any time.
• Analytics and improvement (legitimate interest): To analyze usage patterns, improve our website and services, and develop new features.
• Legal compliance (legal obligation): To comply with applicable laws, regulations, and legal processes.

4. Data Sharing and Transfers

We do not sell your personal data. We may share your data with:

• Service providers: Trusted third-party providers who assist us in operating our platform, including hosting, analytics, email delivery, and payment processing. These providers are contractually obligated to protect your data.
• Streaming platforms: Limited data shared with Twitch, YouTube, or Kick as necessary for campaign delivery.
• Legal requirements: When required by law, regulation, or legal process, or to protect our rights and safety.

Some of our service providers may be located outside the EEA. When transferring data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

5. Cookies and Tracking Technologies

Our website uses the following types of cookies:

• Strictly necessary cookies: Required for the website to function properly (e.g., session management, security). These do not require consent.
• Analytics cookies: Used to understand how visitors interact with our website (e.g., Google Analytics). These are only placed with your consent.
• Marketing cookies: Used to deliver relevant advertising and track campaign performance. These are only placed with your consent.

You can manage your cookie preferences through your browser settings or our cookie consent banner. Disabling certain cookies may affect the functionality of our website.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

• Account and campaign data: retained for the duration of your account or business relationship, plus up to 12 months after termination.
• Contact form submissions: retained for up to 24 months.
• Analytics data: retained in anonymized or aggregated form for up to 26 months.
• Financial records: retained as required by Norwegian accounting law (currently 5 years).
• Newsletter subscriptions: retained until you unsubscribe.

7. Your Rights Under GDPR

As a data subject, you have the following rights under the GDPR:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may request correction of inaccurate or incomplete data.
• Right to erasure: You may request deletion of your personal data, subject to legal retention requirements.
• Right to restrict processing: You may request that we limit how we process your data.
• Right to data portability: You may request your data in a structured, commonly used, machine-readable format.
• Right to object: You may object to processing based on legitimate interest or for direct marketing purposes.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at andreas@beta-ads.no. We will respond within 30 days as required by GDPR.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit and at rest, access controls, and regular security assessments.

While we take reasonable steps to protect your data, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

9. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete that data promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date and, if appropriate, notify you via email or through our platform.

11. Supervisory Authority

If you believe that our processing of your personal data violates the GDPR, you have the right to lodge a complaint with the Norwegian Data Protection Authority (Datatilsynet):

12. Contact Information

For any questions about this Privacy Policy or our data practices, please contact us: