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    Beta Ads
    YouTubeYouTube Live Advertising

    Native ads
    on YouTube Live

    YouTube Live is the fastest-growing streaming platform in the Nordics. Reach gaming, music, and lifestyle audiences with overlay ads that can't be skipped or blocked.

    8,200+
    Nordic Streamers
    #2
    Fastest-Growing Platform
    45 min
    Avg. Live Session
    2B+
    Monthly Users
    YouTube Gaming page showing live streams

    Real YouTube Gaming page - live streams across categories

    In-Stream

    YouTube's 2B users. Your brand inside the stream.

    YouTube Live has the broadest demographic reach of any streaming platform. Unlike Twitch's gaming-heavy audience, YouTube Live viewers span every content category - from competitive gaming to live music to fitness coaching.

    The platform's search and recommendation algorithm also means your brand is discovered beyond the live audience. Streams are archived and resurface in search results for months after the campaign ends.

    41%

    18–24 year olds

    29%

    25–34 year olds

    52%

    Non-gaming content

    63%

    Mobile viewers

    Ad Formats

    Overlay technology built for YouTube Live.

    Static Overlay

    Clean branded graphics during YouTube Live streams. Persistent visibility without interrupting the content.

    Animated Overlay

    Motion graphics and dynamic creatives that capture attention during live broadcasts.

    Rich Media

    Interactive branded content with video, product showcases, and clickable elements.

    AI Voice-Triggered

    Overlays activated by real-time voice recognition when the creator mentions your brand.

    Why YouTube Live

    The platform Twitch-only brands are missing

    YouTube Live is rapidly gaining ground in the Nordics. While Twitch viewership declined 10% in 2025, YouTube Live continues to grow - particularly in non-gaming categories like music, education, and lifestyle content.

    For brands targeting audiences beyond core gaming, YouTube Live offers access to demographics that Twitch doesn't reach. The platform's discoverability advantage means live content surfaces in regular YouTube search results, extending your brand's reach beyond the live audience.

    Combined with Twitch and Kick campaigns through Beta Ads, YouTube Live ensures your brand reaches the full Nordic streaming audience - not just one slice of it.

    Ad-block proof

    Same overlay technology as Twitch - rendered in-stream, invisible to blockers.

    Broader demographics

    YouTube reaches audiences beyond gaming - music, lifestyle, education, sports.

    SEO + Discovery

    Live content appears in YouTube search and recommendations, extending reach beyond live viewers.

    Nordic growth platform

    YouTube Live grew while Twitch declined in 2025 - the fastest-rising streaming platform in the Nordics.

    Content Categories

    Beyond gaming - the broadest streaming audience in the Nordics

    52% of YouTube Live viewing in the Nordics is non-gaming content. Reach audiences traditional advertisers consistently miss.

    Gaming

    Console, PC and mobile gaming across all genres

    3,400+ streamers

    Music & DJ

    Live performances, DJ sets, music production

    1,200+ streamers

    Fitness & Sports

    Workouts, sports events, esports

    980+ streamers

    Education

    Tutorials, coding, language learning

    750+ streamers

    Podcast & Talk

    News, commentary, interviews

    640+ streamers

    Lifestyle & IRL

    Travel, cooking, daily life content

    820+ streamers

    Reaction & Entertainment

    React content, variety shows

    410+ streamers

    News & Current Affairs

    Live news, political commentary

    290+ streamers

    Process

    Same streamlined process. Any platform.

    01

    Brief & Strategy

    Define your goals, audience, and budget. We design a YouTube Live campaign strategy for the Nordic market.

    02

    Creator Selection

    We match your brand with YouTube Live streamers from our network, filtered by audience demographics and category.

    03

    Creative & Launch

    Our team creates overlay creatives optimized for YouTube Live's player. Campaigns launch across selected creators.

    04

    Report & Iterate

    Real-time performance tracking with full campaign reporting - views, exposure, engagement, and audience insights.

    Multi-Platform

    Don't choose one platform. Own all of them.

    Beta Ads runs native overlay campaigns across YouTube, Twitch, Kick, and Trovo from a single dashboard. No single platform captures the full Nordic streaming audience.

    Twitch

    28,000+

    Largest gaming audience

    YouTube

    8,200+

    Broadest demographics

    Current page

    Kick

    2,800+

    Fastest growth, longest sessions

    Trovo

    445+

    Untapped niche communities

    Coming soon

    Common questions

    Can you advertise on YouTube Live streams?
    Yes. Beta Ads places native overlay ads directly inside YouTube Live streams. They're rendered as part of the video content - bypassing ad blockers and providing sustained brand visibility.
    How is this different from regular YouTube ads?
    Regular YouTube ads (pre-roll, mid-roll) can be skipped or blocked. Native overlay ads are part of the stream - viewers can't skip them, and ad blockers can't remove them.
    What categories of streamers are on YouTube Live?
    Our 8,200+ Nordic YouTube Live streamers span gaming, music, sports, education, lifestyle, and IRL content - considerably broader than Twitch's gaming-dominant catalog.
    Can I run campaigns on both Twitch and YouTube simultaneously?
    Yes, and we recommend it. Beta Ads manages multi-platform campaigns from a single dashboard, giving your brand presence across the full Nordic streaming audience.
    Does YouTube Live content stay discoverable after the campaign ends?
    Yes. YouTube archives live streams as VODs that continue to surface in search results. Your overlay ad is present in archived content, extending the campaign's effective reach well beyond the live audience.
    How does audience targeting work on YouTube Live?
    We filter our 8,200+ Nordic YouTube Live streamers by content category, country, language, audience demographics, and average concurrent viewers. You approve the final creator list before launch.

    Start advertising on YouTube Live

    Reach Nordic audiences beyond Twitch. Book a demo to see YouTube Live overlay ads in action.