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    Beta Ads
    Beta Ads on Kick

    Inside the stream,
    not around it.

    Kick sells the frame. We work inside the picture: your brand appears in the broadcast a Nordic creator is making, during moments they have agreed to, in a language their viewers speak.

    Book a demo Kick's own formats
    Beta, the Beta Ads mascot, live on air at a streaming desk
    2,800+
    Kick creators in Norway, Sweden, Denmark and Finland (Beta Ads network)
    2.93%
    average CTR on the Samsung campaign, 500,131 completed views
    67%
    response rate reached on in-stream polls
    20.0%
    Kick's share of Kick + Twitch hours in Northern Europe (Kick, Q2 2026)
    How it appears

    Four ways into a Kick stream.

    All of them are part of the video the creator sends out. That is why every viewer sees them, on every device, with every ad blocker, and why they are still there when the stream is replayed.

    Native overlay
    A branded graphic on the stream during sponsored moments, animated or static. It never runs constantly and never covers the game.
    Voice-triggered
    Fires when the creator says your brand, using real-time voice recognition. The ad shows up at the exact second the endorsement happens.
    Polls and chat
    A question the audience answers in chat, with the split in your report. Our poll campaigns have reached a 67 percent response rate.
    Replay reach
    The overlay is burned into the VOD and the clips, so the campaign keeps being seen after the live stream ends.

    Real overlays in real streams

    VikingDuden live with a Glorious V3 Mouse overlay in the lower right of the stream, chat on the left
    Glorious, in VikingDuden's stream
    RubenGKS live at his desk with a Gokstad Akademiet overlay in the lower right asking what you will do this autumn
    Gokstad Akademiet, in RubenGKS's stream
    kishoo live with a Glorious V3 Mouse overlay beside the chat
    Glorious, in kishoo's stream

    Frames from the Glorious and Gokstad Akademiet campaigns. The overlay is part of the picture the creator sends out, not a layer the player adds.

    How a campaign runs

    Brief on Monday. Live the week after.

    01

    Brief and market

    Country, budget, dates, what you want viewers to do. We answer with a plan and a CPM within two working days.

    02

    Creators, by hand

    We pick from the Kick creators in our Streamer Explorer, filtered on country, language, category and brand-safety score. You approve the list.

    03

    Live

    Creators install nothing new; the overlay runs through the software they already stream with. Ads fire during agreed moments, not around the clock.

    04

    Report

    Completed views, CTR, poll answers, per-channel brand safety, replay reach. Kick and Twitch campaigns land in the same report.

    Beta Ads Streamer Explorer overview: 39,081 streamers, 2.0B total followers, 7.7M average concurrent viewers, engagement 6.2 of 10, brand safety 6.8 of 10, 878.9M hours total watch time
    Streamer Explorer in the Beta Ads dashboard: 39,081 channels across Twitch, Kick, YouTube and Trovo, with engagement and brand-safety scores per channel. Kick creators are filtered out by platform, country and language.
    Why creators

    Trust does not transfer from a banner.

    Kick's own media kit quotes Edelman: 3.2 times more people trust a creator's recommendation than a celebrity's, and 94 percent of Gen Z trust influencers over TV ads. That trust belongs to the person on screen, and it only rubs off on a brand that appears with them, not in the sidebar next to them.

    Nordic Kick viewers watch Nordic creators in Norwegian, Swedish, Danish and Finnish. A creator campaign speaks that language by default. Kick's platform inventory is geo-targeted, which is useful, but it is a placement, not an endorsement.

    Both routes are booked through Beta Ads. Most brands we plan for now run Kick's homepage or category formats for the launch moment and a creator campaign for the weeks around it.

    See Kick's own formats
    What the format has delivered

    Same overlay, measured.

    Samsung
    500,131
    completed views, 2.93% CTR
    Read the case
    Shure
    9.12%
    peak-day CTR, 182,554 views
    Read the case
    Komplett
    151,278
    display views, 1.17% CTR, 34 streamers
    Read the case

    Case studies from Twitch campaigns; the first Kick campaigns are booking now and will be published here when they report.

    FAQ
    Do you have Kick creators in my country?
    Yes. The network covers more than 2,800 Kick creators across Norway, Sweden, Denmark and Finland, with Finland the largest share, which matches Kick's own Nordic watch-hour split. Tell us the country and category and we send a shortlist.
    Can viewers block the ad?
    No. The overlay is rendered into the video the creator broadcasts, so it reaches every viewer on every device, including those running ad blockers. It is also in the VOD and clips afterwards.
    What about gambling and alcohol rules?
    Every campaign goes through our compliance check for the market it runs in, including Norway's marketing rules. Creators are hand-picked per campaign, and Kick's own 18+ inventory is a separate product we do not mix into creator campaigns without asking.
    This page in other languages

    Let us show you a Nordic Kick stream with your brand in it.

    Thirty minutes, real channels, real reports.