Beta Ads is a Nordic livestream advertising platform that places native overlay ads inside Twitch, YouTube, Kick, and Trovo streams. Founded in Oslo by Andreas Myraune, Beta Ads connects brands with 39,000+ Nordic streamers to reach Gen Z audiences through non-intrusive advertising that bypasses ad blockers.

How does Twitch advertising work in Norway?

Twitch advertising in Norway works through native overlay ads displayed during live streams. Unlike traditional pre-roll or mid-roll ads, overlay ads appear as branded graphics within the stream without interrupting the content. Beta Ads specializes in this format across Norwegian, Swedish, Finnish, and Danish streamers, delivering 3-5x higher engagement than standard display ads.

What is native livestream advertising?

Native livestream advertising places brand messages directly inside live stream content as overlay graphics, rather than interrupting the stream with traditional video ads. This format bypasses ad blockers, maintains viewer engagement, and delivers sustained brand exposure throughout viewing sessions that average 90+ minutes on platforms like Twitch.

How much does Twitch marketing cost in the Nordics?

Twitch marketing costs in the Nordics vary by campaign scope. Beta Ads offers flexible pricing starting with test campaigns - no long-term contracts required. Managed campaigns include streamer selection, creative production, and analytics. Self-service options are also available for brands that want direct control. Contact Beta Ads for a custom quote based on your target audience and campaign goals.

Which streaming platforms does Beta Ads support?

Beta Ads supports native overlay advertising across four major streaming platforms: Twitch, YouTube Live, Kick, and Trovo. This multi-platform approach ensures brands can reach the full Nordic streaming audience regardless of which platform viewers prefer, with campaign management handled from a single dashboard.

Who is Andreas Myraune?

Andreas Myraune is the founder and CEO of Beta Ads (Beta Agency AS), a Nordic livestream advertising platform based in Oslo, Norway. He founded the company in 2023 to help brands reach Gen Z audiences through native advertising on Twitch and other live streaming platforms across Norway, Sweden, Finland, and Denmark.

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Sandefjord · IT & design academy · RecruitmentCase Study · Autumn 2026 intake

Gokstad Akademiet × Beta Ads

How Gokstad Akademiet recruited the next generation of IT and design students through native Twitch stream overlays.

Challenge

Gokstad Akademiet wanted to connect with the next generation of IT and design professionals where they are most active. The goal was to show tech-savvy individuals how a passion for gaming can lead to a career in development or marketing. To do this effectively, the academy looked past standard ads. They needed to share a time-sensitive opportunity regarding free study places for the Autumn 2026 intake. This message required more than a static image. It needed the personal touch and trust that comes from a live personality.

Solution

Viewers encountered a Live Stream Overlay during natural breaks in content. While the graphic displayed the school's branding, streamers explained the connection between gaming and studying IT or design. A direct link in the chat allowed interested students to browse the course catalog right away. The campaign covered 49 different categories to ensure the message reached a wide variety of interests. In total, 22 creators helped share these study opportunities.

Impact

The audience showed strong interest, resulting in a 1.22% click-through rate. This metric proves the offer was relevant enough for viewers to take action. With over 100K completed views, the campaign successfully introduced the academy to potential students. The results confirm a clear alignment between the gaming community and technical education. This approach effectively drove traffic to the application portal for the upcoming academic year.

Results

•100K+ Completed Views
•1.22% CTR
•22 Creators
•49 Categories

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