The Nordic audience nobody
else can reach.
Young, engaged, ad-block-proof, and watching millions of hours of Nordic streaming a year. Here is who the global Twitch audience is, what the Nordic slice of it looks like, and what a native campaign actually delivers.
The hardest audience in media to reach anywhere else
Twitch draws 105 million average monthly visitors worldwide, and 70% of them are between 18 and 34, per Amazon Ads' own Twitch advertising figures. GWI puts the audience at roughly 72% aged 16 to 34, two thirds male, and over-indexing the top 10% of income earners worldwide.
The number that matters most: 65% of Twitch viewers cannot be reached on leading social channels (GWI, cited by Amazon Ads). This is not an audience you are already buying somewhere cheaper.
Three platforms, 36.4 billion hours
Live streaming had a real year in 2025: 36.4 billion hours watched across the major platforms, up 6%, per Stream Hatchet. Twitch is still the centre of gravity, but Kick's growth is the fastest of any platform.
Source: Stream Hatchet 2025 Yearly Live Streaming Trends Report (hours watched, full year 2025).3.4 million hours of Nordic Twitch a year
This is the supply a Nordic campaign draws from: streamed hours per year by language, snapshotted from SullyGnome. Finnish and Swedish lead, but Norwegian and Danish carry the highest CPMs and the least competition.
SullyGnome, July 2026 snapshot. Streamed hours (supply), not hours watched.
The ad renders inside the stream
That is a real Beta Ads overlay for the Samsung Galaxy S25 Ultra, running natively in a Norwegian Twitch stream. It is drawn into the video feed through OBS, so ad-block software has nothing to detect and nothing to remove.
That matters because ad blockers strip pre-rolls. An overlay rendered inside the stream can't be blocked, so it is one of the few formats this audience does not, and cannot, skip.
of media budgets reach an audience this size
Gaming and live streaming still take less than 5% of overall media investment, per eMarketer data cited in Dentsu's 2025 Gaming Trends Report, despite reaching billions of hours of the exact demographic brands say they want. That gap is the entire opportunity, and it closes a little every quarter.
What it delivers in the Nordics
Beta Ads has run 29 campaigns with full reports, picking creators from 39,000+ in our Streamer Explorer. The numbers below come from real streams, and each one links to the full case study.
of Twitch viewers have bought a product a streamer they watch recommended (Twitch RPG survey, US, Feb 2023).
From brief to broadcast, managed end to end
The brief
Your goal, market and budget bracket. We tell you honestly whether the format fits before anyone spends.
The match
We filter 39,000+ creators in our Streamer Explorer database by category, language and verified CTR history, then you approve the shortlist.
The overlay
We produce the creative and it renders natively in each stream through OBS. No pre-roll, no pop-up, no ad-block.
The proof
Real-time views, verified CTR and clip verification, broken down by streamer and day. Not a screenshot, a receipt.
Under 5 percent of Nordic ad budgets reach here
Nordic viewers spend millions of hours a year in livestreams, and the money has not followed. That gap is the whole opportunity: the audience is already assembled and almost nobody is competing for the one format they do not skip.
- Native integrations run in Norway, Sweden, Denmark and Finland
- Chat is tracked in the original language and shown in English too
- One campaign can span channels across all four markets
