Samsung
x Beta Ads
Two smartphone launches. One consistent audience. 800,000+ live completed views on Norwegian Twitch, plus another 558,000+ on VOD - all with zero adblock impact.
Galaxy S25 Ultra and Z Fold7, side by side
Two smartphone launches, six months apart, on the same Norwegian Twitch audience. Every number below comes directly from the campaign reports.
Galaxy S25 Ultra
Samsung needed to reach Norwegian tech buyers who skip pre-roll and run adblock everywhere. Beta deployed animated overlay ads across 43 streamers for 56 days. The overlays rendered as OBS browser sources, completely invisible to adblock, across 74 game categories.
Just Chatting dominated at 50.28% of all views. Best day CTR hit 2.68% on March 24.
Why it worked
Standard display ads average 0.1% CTR. The S25 Ultra campaign delivered 2.93% - 29 times the benchmark - against an audience that actively blocks conventional advertising.
Galaxy Z Fold7
Foldable phones require education. A viewer needs to understand the hinge, the inner display, the multitasking workflow, and why the form factor justifies the price premium. Banner ads cannot convey this.
Beta ran two simultaneous formats: a rich media overlay inside OBS, plus a live chatbot CTA in stream chat. Week 1 CTR hit 3.70%. Best single day: 160 clicks on September 25.
Why it worked
The Fold7 campaign delivered 2.34% CTR - 23 times the display benchmark. VOD views added 558,257+ additional impressions after the campaign ended, at zero extra cost.
Efficiency · per streamer
Two campaigns, two different strengths
Fold7 was a smaller buy (28 streamers vs S25's 43), so absolute totals don't tell the whole story. Normalised per streamer, the two campaigns trade wins: Fold7 dominates reach efficiency (5,069 unique viewers per streamer vs 3,224 - a 57% advantage) while S25 dominates engagement (more clicks, higher CTR, more watch time per streamer). Index 100 = the average of both campaigns on each metric.
Two campaigns, two creatives,
one Norwegian audience
Both campaigns ran rich-media overlay ads on Norwegian Twitch. Watch the actual creatives below, then switch between campaigns to see the full analytics breakdown.
Weekly CTR
Performance over time
Natural ad fatigue across 56 days. CTR halved from the early peak (4.20%) to the final fortnight (2.05%), averaging 2.93% over the full campaign.
Top Categories
Where the views came from
Audience
Norwegian male, mostly 18–24
Top regions: Innlandet (11.07%), Oslo (10.27%), Trøndelag (10.27%), Vestland (10.03%) - Samsung's key Norwegian markets.
Best days
When viewers clicked most
S25 Ultra · Top 20 streamers
Top 20 of the 43 S25 Ultra streamers, ranked by completed views. Totals below cover all 43.
| # | Streamer | Views | Clicks | CTR | |
|---|---|---|---|---|---|
| 1 | rubengks | 150,600 | 937 | 0.62% | |
| 2 | forstegir | 61,670 | 243 | 0.39% | |
| 3 | danniz | 53,966 | 376 | 0.70% | |
| 4 | mystixx | 42,565 | 156 | 0.37% | |
| 5 | dennisvareide | 31,855 | 96 | 0.30% | |
| 6 | linnea | 19,074 | 139 | 0.73% | |
| 7 | lasanias | 19,037 | 122 | 0.64% | |
| 8 | fjolsenfn | 16,077 | 110 | 0.68% | |
| Show top 20 streamers | |||||
| S25 Ultra total (43 streamers) | 500,131 | 14,642 | 2.93% | ||
Small audience.
Enormous engagement.
Simmlings generated 88 clicks from 746 views - an 11.80% CTR. That is 18 times the campaign verified average. The pattern held across five separate micro-influencers, confirming that community trust converts at a rate no reach-focused channel can match.
The optimal Samsung campaign uses both tiers: large channels like Danniz (97,110 views) for brand exposure, and micro-influencers for qualified, high-intent traffic.
VOD reach: the campaign that keeps running
Twitch streams stay live as VODs after broadcast. The Fold7 campaign's top three streamers alone accumulated more VOD views than the entire live run. Samsung's creative kept generating impressions weeks after the campaign ended, at no additional cost.
What two campaigns prove
Consistent audience
Both campaigns hit the same demographic: Norwegian males 18-24, 90-93% Norway-based, desktop-first. The audience did not drift between spring and autumn.
Just Chatting dominates
50.28% of S25 views and 34.45% of Fold7 views from Just Chatting. Conversational content is consistently the most receptive environment for interactive CTAs.
Micro-influencers convert
Simmlings: 11.80% CTR from 746 views. m4r5t3in: 10.00%. The small-channel, high-trust dynamic delivers 9-18x the campaign average CTR.
CTR peaks in Week 1
Fold7 opened at 3.70% and closed at 2.34%. The decline is predictable. Rotating creatives mid-campaign sustains early-phase performance throughout.
VOD doubles reach for free
Fold7 accumulated 558,257+ VOD views on top of 300K live. Every campaign keeps generating impressions weeks after it ends, at no extra cost.
Zero adblock impact
Overlays render as OBS browser sources. Both campaigns: every impression was a genuine live view. The format is structurally invisible to adblock software.
Samsung on Twitch, 2025
Streamer slots are counted per campaign - 43 streamers ran on the S25 Ultra campaign and 28 on the Z Fold7. Some creators appeared in both, so the unique-streamer count is lower than the sum.
Andreas Myraune
Founder & CEO · Beta Ads
I personally handle every Samsung-tier engagement. Send me a note about your launch window, target market, and rough budget - I'll come back within 24 hours.