Saily eSIM
× Beta Ads
Travel eSIM awareness placed exactly where travel is being talked about live - 685 hours of on-screen presence across 22 Norwegian streamers during the summer travel season.
Saily eSIM × Beta Ads
Mobile eSIM popup creative shown in-stream
The popup landed natively inside streams the moment viewers were already in travel-thinking mode - Travel & Outdoors, driving content, Just Chatting recaps from trips.
Travel intent is seasonal. The creative needed to land at the right moment.
Saily, the travel eSIM, needed to reach Norwegian travellers ahead of the June–July peak. Paid search captures people already shopping for travel eSIMs - the harder problem was getting in front of the ones who hadn't yet realised they needed one.
The answer was contextual: ride along with creators who were already mid-trip. Travel & Outdoors streams, driving content, Just Chatting recaps - exactly when viewers were daydreaming about their own trip.
65% of screen time inside Travel & Outdoors streams
Beta concentrated delivery in the category where Saily's message was already contextually relevant. The overlay showed 986 times across 22 streamers - the most productive single placement drove 37,869 completed views alone.
The Travel & Outdoors concentration (65%) meant overlay impressions landed when viewers were already in travel-thinking mode - a degree of contextual relevance paid search can't replicate.
53K unique Norwegian travellers reached mid-planning
25–34 skew matters - that's Saily's core travel-eSIM buyer: working-age travellers heading abroad in the Jun–Jul window.
53K unique viewers reached at peak travel-planning season
The campaign delivered 102,794 completed views with 685 hours of on-screen presence over four weeks. 518 verified clicks through the chat-pinned CTA put the product in front of travellers right as they were planning June-July trips.
The verified 0.50% CTR reflects a broad-funnel travel play, and the category distribution matters more: Saily showed up where travel intent was already active.