Høyskolen Kristiania
× Beta Ads
Two parallel Twitch campaigns - recruitment awareness + a voting activation - running across the same Norwegian creator network. Combined delivery: ~600,000 views, ~6,000 verified clicks, 3,329 hours of on-screen presence.
Høyskolen Kristiania x Beta Ads
2 min 53 s recap of the parallel awareness + voting campaigns across 31 Norwegian streamers, Feb-Apr 2025.
Recruitment overlay shown live across 31 Norwegian streamers
Two distinct creatives - recruitment awareness and a voting CTA - ran the same overlay slot on the same 30-strong Norwegian creator network without cannibalising each other.
Two parallel Gen Z asks. Same audience. Same window.
Kristiania needed presence inside a window traditional university marketing can't reach: Gen Z evenings, on Twitch, where Norwegian students actually spend their attention. Application season runs Feb–Apr; after that, the window closes for a year.
Two campaigns ran in parallel - a broad awareness / recruitment push and a tighter voting activation - both targeting the same gamer-adjacent demographic. Coordinating them on a single creator network meant the brand stayed consistently present without burning out the audience with repetition.
Two campaigns, one creator network, ~600K combined views
Beta deployed two distinct Kristiania creatives across the same roster of Norwegian streamers. Both ran inside the same 8-week window - the awareness creative carrying recruitment messaging, the voting creative driving a parallel campaign action. Same talent, two outcomes.
Awareness / Recruitment
kristiania-report-14-04-2025-08-46-58.pdf
- Best day
- Feb 28 - 5,171 views, 2.15% CTR
- Streamers
- 31
- Categories
- 67
- Screen time
- 2,551 h
- Artwork watch time
- 28 h 7 m
- Top creator
- danniz · 102,696 views · 519 clicks
- Top category
- Grand Theft Auto V (49.02%)
Voting Campaign
kristiania-voting-report-14-04-2025-08-47-09.pdf
- Best day
- Feb 27 - 1,461 views, 2.81% CTR
- Streamers
- 30
- Categories
- 49
- Screen time
- 778 h
- Artwork watch time
- 8 h 30 m
- Top creator
- danniz · 34,430 views · 217 clicks
- Top category
- Grand Theft Auto V (56.69%)
Both campaigns shared the same lead creator (danniz) and the same dominant category (GTA V - 49% awareness, 57% voting). The voting creative ran lighter total volume but landed a higher peak-day CTR (2.81% vs 2.15%) - a useful pattern: clear-action creatives spike harder on launch day, awareness creatives sustain over the campaign window.
~221K unique Norwegian Gen Z viewers across 8 weeks
The 18–24 skew is exactly the recruitment target - prospective students in the decision window for the 2025 academic year.
~600K combined views during the window that mattered
Across both campaigns, Kristiania reached ~221,000 unique Norwegian Gen Z viewers and racked up 5,997 verified clicks - inside an 8-week application-season window where recruitment outcomes for an entire academic year are decided.
Combined verified CTR of ~1.0% (weighted across both runs) and peak-day CTRs of 2.15% (awareness) and 2.81% (voting) sit comfortably above conventional higher-ed display benchmarks in the Nordic market.