Kick advertisingKick opened for advertisers in 2026 and put the numbers on the table. Beta Ads sells Kick's own ad inventory in the Nordics, and runs the creator network that puts brands inside the streams. One partner, both routes.
Globally Kick is the third-largest live platform with 14.4 percent of all hours watched in Q1 2026. In Northern Europe it already takes one in five of all Kick and Twitch hours, against one in twenty-three in Western Europe. The Nordics are one of Kick's strongest regions in Europe, not an afterthought.
The Nordic figures below are not in the public media kit. Kick's advertising team sent them to us when we became their Nordic partner: 7.5 million watch hours in August 2026, trending up month on month, across 1.13 million monthly active users. Finland is over half. Eight in ten viewers are 18 to 34, they stay 55 minutes on average, and the chat runs at 26,000 messages a minute. That is the attention a brand borrows.
Source: Stream Hatchet x Streamlabs, quoted in the Kick Ads Media Kit 2026.
Source: Kick Ads Media Kit 2026, regional watch-hour share.
Source: Kick Advertising Solutions, 1 September 2026. Category-level breakdowns exist but have limits.
Source: Kick Advertising Solutions, 1 September 2026.
Sources as listed by Kick: Kick internal 2026, DataReportal, SimilarWeb, Nielsen 2025.
Source: Kick Ads Media Kit 2026, pages 9 and 11.
Kick is not a casino channel with a gaming section attached. Gaming is 48 percent of everything watched, talk and IRL another 37. The 18+ categories exist, and they can be excluded with one targeting flag; more on that below.
186 million watch hours a month on average. Kick is an official Riot Games broadcast partner and holds 47.7 percent of all GTA V watch time.
143 million hours a month. Just Chatting, podcasts, talk shows and vlogs, live and unedited.
Around 6 percent of content. Single events have passed four million concurrent viewers.
Formats built for live. Booked for the Nordics through Beta Ads.
Kick sells five placements: banners and native tiles on the homepage and category pages, and non-skippable video inside the player. Since September 2026 Beta Ads books that inventory for the Nordics. Below is each format as Kick itself presents it, with the specs your creative team needs.
Non-skippable pre-roll on VOD, mid-roll in live streams, post-roll. Full screen, sound on, inside the player.
Full-screen, sound-on, in-player attention. No second screen, no scroll-past.
The full-width hero slot on the front page for 24 hours or one week, 100 percent share of voice in your country.
100 percent share of voice for your country. The first thing every visitor sees, on every homepage load.
Your campaign styled as a stream card in the top rows of the homepage grid, with a clear ad label.
Non-intrusive: it reads like content, not a banner. Prime placement in the top rows where attention already lives.
Own the header of one category page, from Just Chatting to a single game. Geo-targeted and language-gated.
Contextual: align the brand with the right passion, with 100 percent share of voice on a self-selected, high-intent audience.
Native cards inside one category's grid, static or 15-second video. Scales across many categories at once.
The natural feel of native with the precision of contextual targeting. Scales across many categories at once.
Kick Ads formats
Platform placements on Kick, bought through us as Kick's Nordic partner. Geo-targeted by country, so a Norway-only or Finland-only buy is possible. We handle the deal, the creative specs and the reporting.
Kick prices in USD CPM and the program is still labelled Beta. We quote per campaign, in your currency, with the same three-tier structure we use for creator campaigns.
Write to andreas@beta-ads.no with market, budget and timing, and you get a quote back with real Nordic inventory numbers.
Kick sorts its inventory into four tiers by content rating. Standard is the default and covers everyday gaming; the 18+ tier is only sold direct and only in some countries. Whichever tier you choose, streams under active moderation drop out of the ad inventory automatically.
G and PG rated games and categories. No IRL, Just Chatting or mature themes.
M-rated games and categories. Everyday gaming and streaming content with mild to moderate themes.
M to MA rated video game categories. Extra reach for advertisers comfortable with more intensity.
18+ content. Only available in select countries to select advertisers, sold direct only.
Beta Ads adds its own layer: every creator in a campaign is hand-picked, and every campaign goes through our compliance check for the market it runs in, including Norway's marketing rules for gambling and alcohol.
Our compliance processKick holds 47.7 percent of all GTA V watch time, 844 million hours in the last twelve months. Kick expects to be the place the world watches GTA VI, and is selling launch inventory now. We wrote a full guide to what the launch means for Nordic brands.
Read the GTA VI guideThe fourth edition reached 4.6 million concurrent viewers and briefly outranked Twitch and YouTube combined. The fifth is targeting ten million, mostly Spanish-speaking. A global reach moment more than a Nordic one, but it shows what a single Kick event can do.
Kick's audience speaks English, Arabic, Spanish and Turkish. Norwegian, Swedish, Danish and Finnish together sit inside the four percent labelled Other. In absolute numbers, Twitch still has far more Nordic viewers.
So why bother? Because the 20 percent Northern Europe share means Kick is already where one in five live hours goes, and its creators are the ones with the least advertising on them. A Nordic brand that shows up now competes with almost nobody. On Twitch it competes with everyone.
Source: Kick Ads Media Kit 2026, page 15. Nordic languages are inside Other.
Kick's placements put your brand around the picture. Our creator network puts it inside it: Kick streamers picked from a Streamer Explorer database of 39,000+ creators, native overlays during agreed moments, voice-triggered ads, polls in chat, and reach that survives into the replay. Booked from the same team, reported in the same report.
How creator campaigns on Kick work
Every figure on this page comes from the KICK Ads Media Kit 2026 (Ads Beta edition) unless marked as Beta Ads' own. Kick's stated sources for the third-party numbers:
