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    Beta Ads
    KickKick Advertising

    First-mover ads
    on Kick

    Kick grew 125% in 2025 - the only major platform with triple-digit growth. Get your brand on the fastest-growing streaming platform before the competition arrives.

    125%
    Viewership Growth 2025
    2,800+
    Nordic Kick Streamers
    120 min
    Avg. Session Length
    Low
    Ad Competition
    In-Stream

    An audience with nowhere else to go - yet

    Kick viewers are highly engaged early adopters. They chose a platform with no pre-roll ads, no mid-roll interruptions, and a creator-first experience. They're not used to being advertised to - which means native overlay ads land with significantly less skepticism than on more saturated platforms.

    Kick's 95/5 revenue split attracts major streamers from Twitch and YouTube who bring their full audiences with them. You get access to established, loyal communities in a less competitive ad environment.

    120 min

    avg. session length

    ~0

    competing ads

    95%

    creator revenue split

    Kick platform showing top live categories

    Real Kick homepage - top live categories with engaged audiences

    Ad Formats

    Same overlay tech. Fresh audience.

    All four overlay formats work on Kick - the same technology that runs on Twitch and YouTube, deployed into streams where competition for attention is near zero.

    Static Overlay

    Persistent branded graphic on-screen throughout the stream. Zero disruption, constant brand visibility.

    Animated Overlay

    Motion-triggered overlays synced to game events or content beats. High impact without interrupting.

    AI Voice-Triggered

    Fires automatically when your brand is mentioned - real-time voice recognition, no manual timing needed.

    Rich Media

    Full interactive branded moments. Product showcases, clickable links, video elements embedded in the stream.

    Why Kick

    The platform most brands are sleeping on

    While most brands focus their streaming budgets on Twitch, Kick has quietly become one of the most engaged platforms in gaming. Viewership grew 125% in 2025, and the platform's creator-friendly revenue model (95/5 split) is attracting top streamers who bring their audiences with them.

    For advertisers, Kick's rapid growth means two things: a highly engaged audience that hasn't been saturated with ads, and a first-mover advantage that won't last forever. The brands establishing presence on Kick now will build brand equity before the platform reaches Twitch-level competition.

    Beta Ads is one of the first platforms to offer native overlay advertising on Kick, giving Nordic brands access to this growing audience through the same format that works on Twitch and YouTube.

    125% growth in 2025

    Kick was the only major platform with positive viewership growth last year. Twitch declined 10% in the same period.

    Longer sessions

    Average Kick viewing sessions exceed 120 minutes - 30% longer than Twitch. More exposure time for your brand.

    Low ad saturation

    Kick has minimal built-in advertising. Native overlay ads stand out in a market with almost zero competition.

    Creator migration

    Major creators are moving to Kick for better revenue splits. Their audiences follow - creating new advertising inventory.

    Kick vs Twitch

    Two platforms. Complementary audiences.

    We don't recommend choosing between Kick and Twitch. The platforms serve overlapping but distinct audiences, and a multi-platform strategy through Beta Ads covers the full Nordic streaming landscape from a single brief.

    Metric

    Kick

    Twitch

    Viewership growth 2025

    +125%

    −10%

    Average session length

    120 min

    90 min

    Ad competition level

    Very low

    High

    Nordic streamers (Beta Ads)

    2,800+

    28,000+

    Revenue split (creator)

    95/5

    50/50

    First-mover advantage

    Yes

    Competitive

    Categories

    What Nordic Kick audiences watch

    FPS & Shooters

    820+

    Battle Royale

    640+

    Casino & Slots

    390+

    Just Chatting

    480+

    Music & DJ

    210+

    Variety & IRL

    260+

    Process

    From brief to live on Kick in days.

    01

    Brief & Strategy

    Define your goals and budget. We identify the right Kick streamers and format for your brand.

    02

    Creator Selection

    We match you with Nordic Kick creators whose audience demographics match your target - you approve the list.

    03

    Creative & Launch

    We produce your overlay creatives and deploy simultaneously across your selected Kick streamers.

    04

    Report & Iterate

    Real-time dashboard access plus a full post-campaign report: views, exposure time, CTR, and engagement.

    Multi-Platform

    Don't choose one platform. Own all of them.

    Beta Ads runs native overlay campaigns across Kick, Twitch, YouTube, and Trovo from a single dashboard. No single platform captures the full Nordic streaming audience.

    Twitch

    28,000+

    Largest gaming audience

    YouTube

    8,200+

    Broadest demographics

    Kick

    2,800+

    Fastest growth, longest sessions

    Current page

    Trovo

    445+

    Untapped niche communities

    Coming soon

    Common questions

    Want the numbers first? See what Kick advertising actually costs.

    Can you actually advertise on Kick?
    Yes. Beta Ads supports native overlay advertising on Kick streams through our creator partnerships. While Kick has limited built-in ad tools, our overlay technology works directly within the stream feed.
    Why advertise on Kick instead of just Twitch?
    We recommend advertising on both. Kick grew 125% in 2025 while Twitch declined 10%. Kick has lower ad competition, longer average sessions (120+ min), and a rapidly growing audience.
    Is Kick big enough to advertise on?
    Yes. Kick has grown to be the third-largest live streaming platform globally. In the Nordics, over 2,800 streamers are active with growing audiences. Early advertisers benefit from lower costs and higher attention.
    What ad formats work on Kick?
    The same native overlay formats as Twitch and YouTube - static, animated, rich media, and AI voice-triggered overlays. All rendered inside the stream and invisible to ad blockers.
    What kinds of brands work best on Kick?
    Gaming peripherals, VPN services, energy drinks, fashion, and tech brands perform well. Kick's audience skews slightly older than Twitch (22–30) and sessions are longer, making it good for product awareness and conversion campaigns.
    How does Kick's audience compare to Twitch's?
    Kick audiences are early adopters who actively chose the platform - they tend to be more engaged and more receptive to creator-endorsed content. Average sessions are 30% longer than Twitch, and with near-zero ad competition, your overlay has undivided attention.

    Be first on Kick.

    The window for first-mover advantage won't stay open forever. Book a demo to see Kick overlay ads in action.