Komplett
Månedens Gaming Deal
Tactical monthly deal-driver for Norway's #3 electronics retailer - peak 4.48% CTR, 1,768 verified clicks, and 19h 40m of artwork-on-screen time across 34 Norwegian gaming streamers.
Månedens Gaming Deal - 30s overlay creative
Same creative deployed to both Twitch and Kick - same chat-pinned deeplink, same brand-consistent orange - for full-audience Norwegian coverage of the monthly deal.
Win clicks in a category where customer loyalty is essentially zero
Norwegian electronics buyers are notoriously disloyal - every purchase gets won fresh in a brutal price-comparison environment. Komplett's 2025 strategy (per the WAL brief) calls for being "continuously present with tactical campaigns that deliver clicks and conversion" to a 20–50 audience for tactical, and 15–35 for the gaming positioning.
The Månedens Gaming Deal needed to drive deal-page traffic from gamers already shopping mentally - and do it at a CPM that respects Komplett's lean media budget vs. the bigger competitors.
17 days, 34 creators, 4.48% peak-day verified CTR
Beta concentrated the run inside Norwegian gaming-adjacent streams - with over half of all screen time landing inside Just Chatting - where deal messaging gets discussed organically and the chat-pinned link converts at its highest rate.
Just Chatting at 53% is unusually high for a tactical retail campaign - but that's exactly where the streamer's audience is most attentive, and where "this month's deal" registers as recommendation rather than ad.
66K unique Norwegian gamers across Twitch + Kick
Komplett's gaming audience is already in purchase-consideration mode - overlay delivers the deal in-stream, not on a comparison page.
4.48% peak-day CTR - 10× the typical retail display benchmark
Komplett's tactical Gaming Deal hit 4.48% verified CTR on launch day (Apr 14) and held a strong 1.17% verified average through the 17-day run. 1,768 verified clicks landed deal-page traffic where it counts - and 4,298 unverified clicks indicate substantial brand-aware interest even before deduplication.
With 34 streamers across both Twitch and Kick, the campaign covered Komplett's full Norwegian gamer audience. 66,626 unique viewers reached through the chat-pinned deal link.