About
Ads that feel like content,
not interruption.
Beta Ads is a native advertising platform for live streaming. We place sponsored overlays inside Twitch, Kick and YouTube streams across the Nordics, so brands reach audiences that other media formats can't.
Brands get verified reach. Streamers get paid to keep making what their audience already tunes in for. Viewers get ads that respect their attention - and that survive ad-block.
Our mascot, and the friendly face of native advertising that streamers and viewers actually welcome.
Why we exist
Live streaming is the largest daily attention pool for under-35s. Advertising hasn't caught up.
Nordic 18–34s spend more time on Twitch, YouTube Gaming and Kick than on any single broadcaster - yet most ad budgets still flow to formats that audience actively blocks or skips. Pre-roll gets muted. Display gets filtered. Podcast sponsorships fall back on the host-read model.
Beta Ads started in Oslo in 2023 to run the same playbook natively inside the live stream frame. Overlays rendered into the creator's own layout, chat-pinned CTAs the streamer reads aloud, and verified-view reporting that treats spend as seriously as any other paid channel.
Today we run campaigns for brands like Samsung, Surfshark, Shure, Komplett, and Høyskolen Kristiania across Norway, Sweden, Denmark, and Finland - measured, repeatable, and native by design.
By the numbers
Verified delivery across nine published case studies
How we work
Three principles, in order of priority
Verified numbers, always
Every campaign we run reports back with view-counts, verified clicks and on-screen time audited against the platform feed - not rough estimates.
Native over disruptive
Ad-blocked viewers don’t see pre-rolls. They do see streamer overlays. We place ads inside the stream frame so they read as content, not interruption.
The creator is the product
We don’t treat streamers as inventory. Campaigns are built around whose audience a brand actually wants to reach - one channel at a time.
Where we are
Based in Oslo.
Headquarters
Oslo, Norway
Since 2023
Our Markets
Active across the Nordics
We connect brands with live audiences in Norway, Sweden, and Finland - the most engaged streaming markets in Europe.
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