Real results,
real campaigns
How Samsung, Glorious, Surfshark, and others reached millions of viewers through native Twitch advertising - with zero adblock impact.
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Samsung
S25 Ultra Awareness Norway
Samsung Galaxy S25 Ultra launch across 43 Norwegian Twitch streamers. 500K+ completed views, 2.93% CTR, zero adblock impact.
Impressions
500,131
CTR
2.93%
Full campaign breakdowns
Samsung
Galaxy S25 Ultra & Z Fold7 - Norwegian Twitch
Two smartphone launches in 2025. Rich media overlays across 43 + 28 Norwegian streamer slots, 800K live + 558K+ VOD views, zero adblock impact on both campaigns.
~1.35M
Combined views
2.34–2.93%
CTR range
43+28
Streamer slots
0%
Adblock %
Surfshark
VPN Awareness on Norwegian Twitch
Privacy-messaging run across 26 Norwegian streamers - 707 hours of on-screen presence, contextual placement inside Travel & Outdoors and Just Chatting streams.
91,006
Completed views
37,713
Unique viewers
26
Streamers
707 h
Screen time
Saily
Travel-Intent eSIM Campaign Norway
Surfshark's travel-eSIM brand placed contextually inside Travel & Outdoors streams during peak June travel-planning season - 65% of screen time inside travel content.
102,794
Completed views
0.50%
Verified CTR
22
Streamers
53,229
Unique viewers
Shure
MV6 Microphone - Concentrated Creator Launch
Two-streamer concentrated run for the MV6 premium microphone - depth over breadth strategy delivering 761 hours of screen time and 9.12% peak-day CTR.
182,554
Completed views
2,378
Verified clicks
9.12%
Peak CTR
761 h
Screen time
Kristiania
Two Parallel Twitch Campaigns - ~600K Combined Views
Høyskolen Kristiania ran two parallel campaigns (recruitment awareness + voting activation) across the same Norwegian creator network during the Feb-Apr 2025 application window.
599,252
Combined views
5,997
Verified clicks
31
Streamers
3,329 h
Screen time
Komplett
Tactical Retail - Månedens Gaming Deal
Norway's #3 electronics retailer ran a 17-day tactical campaign that peaked at 4.48% verified CTR - proof that 'home for gamers' positioning converts when it lands inside the moment.
151,278
Display views
1.17%
Verified CTR
4.48%
Peak CTR
34
Streamers
NKI
Distance Learning - Quiz Funnel Lead-Gen
"Hva slags type student er du?" interactive quiz drove 90,356 unique Norwegian viewers into NKI's lead-capture funnel over 4 weeks. Long-form content, not banner clicks.
220,003
Completed views
1,595
Verified clicks
19
Streamers
1,528 h
Screen time
Glorious
How Glorious Reached the Nordic Gaming Community
Glorious used Beta's Rich Media Overlays to connect with audiences across Finland, Norway, and Sweden with localised creative assets in 3 languages.
137K+
Total views
25
Creators
112
Categories
3
Countries
Gokstad Akademiet
Introducing the Academy to Future IT Professionals
The campaign successfully introduced the academy to potential students through 22 creators across 49 live stream categories.
100K+
Views
1.22%
CTR
22
Creators
49
Categories
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