Real results,
real campaigns
How Samsung, Glorious, Surfshark, and others reached millions of viewers through native Twitch advertising - with zero adblock impact.
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Samsung
S25 Ultra Awareness Norway
Samsung Galaxy S25 Ultra launch across 43 Norwegian Twitch streamers. 500K+ completed views, 2.93% CTR, zero adblock impact.
Impressions
500,131
CTR
2.93%
Full campaign breakdowns
Samsung
Galaxy S25 Ultra & Z Fold7 - Norwegian Twitch
Two smartphone launches in 2025. Rich media overlays across 43 + 28 Norwegian streamer slots, 800K live + 558K+ VOD views, zero adblock impact on both campaigns.
~1.35M
Combined views
2.34–2.93%
CTR range
43+28
Streamer slots
0%
Adblock %
Surfshark
VPN Awareness on Norwegian Twitch
Privacy-messaging run across 26 Norwegian streamers - 707 hours of on-screen presence, contextual placement inside Travel & Outdoors and Just Chatting streams.
91,006
Completed views
37,713
Unique viewers
26
Streamers
707 h
Screen time
Saily
Travel-Intent eSIM Campaign Norway
Surfshark's travel-eSIM brand placed contextually inside Travel & Outdoors streams during peak June travel-planning season - 65% of screen time inside travel content.
102,794
Completed views
0.50%
Verified CTR
22
Streamers
53,229
Unique viewers
Shure
MV6 Microphone - Concentrated Creator Launch
Two-streamer concentrated run for the MV6 premium microphone - depth over breadth strategy delivering 761 hours of screen time and 9.12% peak-day CTR.
182,554
Completed views
2,378
Verified clicks
9.12%
Peak CTR
761 h
Screen time
Kristiania
Two Parallel Twitch Campaigns - ~600K Combined Views
Høyskolen Kristiania ran two parallel campaigns (recruitment awareness + voting activation) across the same Norwegian creator network during the Feb-Apr 2025 application window.
599,252
Combined views
5,997
Verified clicks
31
Streamers
3,329 h
Screen time
Komplett
Tactical Retail - Månedens Gaming Deal
Norway's #3 electronics retailer ran a 17-day tactical campaign that peaked at 4.48% verified CTR - proof that 'home for gamers' positioning converts when it lands inside the moment.
151,278
Display views
1.17%
Verified CTR
4.48%
Peak CTR
34
Streamers
NKI
Distance Learning - Quiz Funnel Lead-Gen
"Hva slags type student er du?" interactive quiz drove 90,356 unique Norwegian viewers into NKI's lead-capture funnel over 4 weeks. Long-form content, not banner clicks.
220,003
Completed views
1,595
Verified clicks
19
Streamers
1,528 h
Screen time
Glorious
How Glorious Reached the Nordic Gaming Community
Glorious used Beta's Rich Media Overlays to connect with audiences across Finland, Norway, and Sweden with localised creative assets in 3 languages.
137K+
Total views
25
Creators
112
Categories
3
Countries
Gokstad Akademiet
Introducing the Academy to Future IT Professionals
The campaign successfully introduced the academy to potential students through 22 creators across 49 live stream categories.
100K+
Views
1.22%
CTR
22
Creators
49
Categories
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You get the same three views on every campaign
The case studies above are the ones clients cleared for publication. What every client gets, published or not, is the unglamorous part: whether the setup actually ran, what the chat said about it, and how many views the stream kept collecting after it ended.
- Setup verification, checked per channel while the campaign is live
- Every chat mention, translated and scored by tone
- Replay views counted with the live audience inside the total