Norstat × Beta Ads
How Norstat put its survey panel in front of young Norwegian men, in the streams they watch every evening.
Challenge
Norstat runs a survey panel: members answer short surveys and collect points they can swap for gift cards. Norstat wanted more young men in the panel, so the ad had to reach them where they actually spend their evenings.
Solution
In June 2024 the panel offer ran as an overlay on 20 Norwegian Twitch streams. The ad showed the Norstat app and the gift cards on offer, from PlayStation, Steam and Power, and viewers typed !norstat in chat to get the sign-up link. Several streamers explained the offer in their own words while it was on screen.
Results
The audience was exactly the group Norstat asked for: the report shows a 100% male audience, 76% of them aged 18 to 24, and 92.6% of viewers in Norway.
- •70,083 Completed views
- •1,012 Times the ad was displayed
- •24,065 Unique viewers
- •100% Male audience
- •76% Aged 18 to 24 (the other 24% aged 25 to 34)
- •20 Norwegian streamers
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