Skip to main content
    Brand or agencyYour campaign dashboardStreamerYour streamer accountNew streamer? Join Beta Ads
    Book a demo

    Beta Ads vs StreamElements

    StreamElements runs performance-based sponsorships across a large, mostly North American creator network, and its assets were bought by Razer in July 2026. Beta Ads runs custom overlay campaigns on Nordic streams, priced per 1,000 played views.

    Undelivered views refundedFrom 100,000 NOKNordic streamers

    Get a free campaign plan

    Streamers, views and price for your market, in one working day.

    Brands that run campaigns with Beta Ads

    • Samsung
    • Logitech
    • Komplett
    • SteelSeries
    • Shure
    • Glorious
    • foodora
    • Saily

    The comparison at a glance

    Checked 26 October 2026. Sources at the bottom.

    13 of 13StreamElements4 of 13
    Ad runs inside the streamYesRendered in the streamer's broadcast, stays in the VODYesEvery campaign requires a branded overlay in OBS
    Creative designed for your brandYesAnimated from scratch for every brandYesBranded overlay per campaign brief
    Twitch, YouTube and KickYesPartlyTwitch first; links can be shared on YouTube and Kick
    Nordic streamers (NO, SE, DK, FI)YesNorwegian, Swedish, Danish and Finnish streamersNot published
    Published pricingYesPer 1,000 played views, from 100,000 NOKNoNo published rates; performance-based
    Refund if views are not deliveredYesUndelivered views refundedNot published
    Your own live dashboardYesViews, clicks and CTR per streamerNot published
    Chat command that gives viewers your linkYesViewers type !brand and get your linkYesChatbot commands are part of campaign tasks
    In-stream pollYesOptional poll in the streamer's chatNot published
    AI clip of every ad playYesEvery ad play is clipped automaticallyNot published
    Chat tracking: every brand mentionYesEvery mention, translated and scoredNot published
    Campaign run for youYesBrief to reportYesSales-led, managed campaigns
    Self-serve optionYesLogin for agencies and partnersNot published

    What changes when you switch

    What it is
    With StreamElements

    Sponsorship network: brand offers delivered to streamers' dashboards

    With Beta Ads

    Livestream ad platform and managed service for Nordic brands

    Company
    With StreamElements

    Assets bought by Razer from Live Momentum Ltd. in July 2026; runs as a standalone platform

    With Beta Ads

    BETA AGENCY AS, Oslo, Norway

    How you pay
    With StreamElements

    Performance-based, e.g. per download or subscription; no published rates

    With Beta Ads

    Per 1,000 fully played animation views. Campaigns from 100,000 NOK

    Platforms
    With StreamElements

    Twitch first, plus YouTube sponsorships; links can be shared on Kick

    With Beta Ads

    Twitch, YouTube and Kick

    Streamers
    With StreamElements

    Matched by language and location; the Twitch tab launched in English, German and French

    With Beta Ads

    Norwegian, Swedish, Danish and Finnish streamers

    Call to action
    With StreamElements

    Branded overlay plus chatbot commands and a campaign link or QR code

    With Beta Ads

    Chat command (!brand) answered with your link, optional in-stream poll

    When StreamElements is the better fit

    We would rather tell you now than after a campaign.

    You sell an app, game or subscription in English-speaking markets

    StreamElements pays creators on downloads and sign-ups, mainly with North American creators.

    You want to pay only for performance

    Its sponsorships are built around actions like installs and purchases.

    Beta Ads
    Based in
    Oslo, Norway (registered in Frosta)
    Founded
    2024
    Market focus
    Nordic brands and agencies: Norway, Sweden, Denmark and Finland
    StreamElements
    StreamElements
    Based in
    Tel Aviv, Israel; assets bought by Razer in July 2026
    Founded
    2016 or 2017 (sources differ)
    Market focus
    Global, mainly North America; gaming and food delivery brands

    Campaigns we have run

    All case studies
    Samsung campaign
    Samsung

    800,185 completed views across the Galaxy S25 and Z Fold7 campaigns.

    Komplett campaign
    Komplett

    Månedens Gaming Deal, linked straight from chat with !komplett.

    Shure campaign
    Shure

    A custom overlay for the MV6 creator launch.

    Questions buyers ask

    Is StreamElements still running?

    Yes. After reports of a shutdown in May 2026, Razer bought substantially all of its assets on 31 July 2026 and said sponsorships will continue.

    Does StreamElements cover Norwegian streamers?

    Its eligibility rules match campaigns by language and location, and the Twitch Sponsorships tab launched with English, German and French campaigns. Ask StreamElements about Norwegian campaigns.

    How does Beta Ads choose streamers?

    We select them from the Streamer Explorer by market, language, category and audience. You can see and approve the list before launch.

    Weighing StreamElements against us? Ask us anything.

    A 30 minute call with Andreas. Bring your budget and market, and we will tell you straight if StreamElements fits you better.

    Book a call