Skip to main content
    Brand or agencyYour campaign dashboardStreamerYour streamer accountNew streamer? Join Beta Ads
    Book a demo

    Beta Ads vs Loots

    Loots sold short self-serve brand displays on streams, and its site now shows an invite-only product with a waiting list. Beta Ads runs managed overlay campaigns for Nordic brands, open now, with a published price.

    Undelivered views refundedFrom 100,000 NOKNordic streamers

    Get a free campaign plan

    Streamers, views and price for your market, in one working day.

    Brands that run campaigns with Beta Ads

    • Samsung
    • Logitech
    • Komplett
    • SteelSeries
    • Shure
    • Glorious
    • foodora
    • Saily

    The comparison at a glance

    Checked 26 October 2026. Sources at the bottom.

    13 of 13Loots3 of 13
    Ad runs inside the streamYesRendered in the streamer's broadcast, stays in the VODYesOverlay plus chat message (product as of June 2026)
    Creative designed for your brandYesAnimated from scratch for every brandPartlyYour own video or image in a standard unit
    Twitch, YouTube and KickYesPartlyTwitch; Kick not mentioned
    Nordic streamers (NO, SE, DK, FI)YesNorwegian, Swedish, Danish and Finnish streamersNot published
    Published pricingYesPer 1,000 played views, from 100,000 NOKPartlyDynamic pricing by demand; no figures
    Refund if views are not deliveredYesUndelivered views refundedNot publishedAdvertiser page and purchase terms contradict each other
    Your own live dashboardYesViews, clicks and CTR per streamerYesReal-time dashboards
    Chat command that gives viewers your linkYesViewers type !brand and get your linkPartlyA link is posted in chat on every display
    In-stream pollYesOptional poll in the streamer's chatNot published
    AI clip of every ad playYesEvery ad play is clipped automaticallyNot published
    Chat tracking: every brand mentionYesEvery mention, translated and scoredNot published
    Campaign run for youYesBrief to reportNot published
    Self-serve optionYesLogin for agencies and partnersYesNow invite-only with a waiting list

    What changes when you switch

    What it is
    With Loots

    Self-serve brand deals: a short overlay plus a chat message

    With Beta Ads

    Livestream ad platform and managed service

    Company
    With Loots

    Loots Media GmbH, HRB 212229 B, Berlin register, address in Ahorn

    With Beta Ads

    BETA AGENCY AS, Oslo, Norway

    Available now
    With Loots

    Invite-only v4 with a waiting list

    With Beta Ads

    Yes: book a call or email us

    Creative
    With Loots

    Your own video or image, 30 seconds or less, in a standard unit

    With Beta Ads

    Custom animation designed for your brand

    Pricing
    With Loots

    Dynamic pricing adjusted by demand; no published figures

    With Beta Ads

    Per 1,000 fully played animation views. Campaigns from 100,000 NOK

    Model
    With Loots

    Self-serve

    With Beta Ads

    Managed: we run it from brief to report. Self-serve login for agencies

    When Loots is the better fit

    We would rather tell you now than after a campaign.

    You want to buy small amounts yourself

    When it was open, Loots let brands buy displays self-serve without a managed campaign.

    Beta Ads
    Based in
    Oslo, Norway (registered in Frosta)
    Founded
    2024
    Market focus
    Nordic brands and agencies: Norway, Sweden, Denmark and Finland
    Loots
    Loots
    Based in
    Ahorn, Germany (Loots Media GmbH, registered in Berlin)
    Founded
    2019 (current company)
    Market focus
    International self-serve brand deals; now invite-only

    Campaigns we have run

    All case studies
    Samsung campaign
    Samsung

    800,185 completed views across the Galaxy S25 and Z Fold7 campaigns.

    Komplett campaign
    Komplett

    Månedens Gaming Deal, linked straight from chat with !komplett.

    Shure campaign
    Shure

    A custom overlay for the MV6 creator launch.

    Questions buyers ask

    Is Loots still selling brand deals?

    Its homepage now shows loots v4, invite-only, with a waiting list. The self-serve brand product was still live in an archived copy from 6 June 2026.

    Does Loots refund unused budget?

    Its archived advertiser page says unused amounts can be refunded, while its archived purchaser terms say payments are final and non-refundable.

    Is Beta Ads self-serve?

    Brands get a managed campaign. Media agencies and partners can get their own self-serve login.

    Weighing Loots against us? Ask us anything.

    A 30 minute call with Andreas. Bring your budget and market, and we will tell you straight if Loots fits you better.

    Book a call

    Sources

    1. Loots website (v4, invite-only), checked 26 Oct 2026
    2. Loots imprint, checked 26 Oct 2026
    3. Archived: Loots for brands, 6 Jun 2026
    4. Archived: Loots purchaser terms, 6 Jun 2026
    5. North Data: Loots Media GmbH, checked 26 Oct 2026

    Something out of date about Loots? Email sales@beta-ads.no and we will correct it.