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    Beta Ads vs Twitch Ads

    Twitch Ads are video, display and sponsorship formats sold through Amazon Ads. Beta Ads puts your brand inside the stream itself, as a custom animated overlay, priced per 1,000 played views.

    Undelivered views refundedFrom 100,000 NOKNordic streamers

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    Streamers, views and price for your market, in one working day.

    Brands that run campaigns with Beta Ads

    • Samsung
    • Logitech
    • Komplett
    • SteelSeries
    • Shure
    • Glorious
    • foodora
    • Saily

    The comparison at a glance

    Checked 26 October 2026. Sources at the bottom.

    13 of 13Twitch Ads3 of 13
    Ad runs inside the streamYesRendered in the streamer's broadcast, stays in the VODPartlyVideo takes over the player; skins sit around it; readouts are live
    Creative designed for your brandYesAnimated from scratch for every brandPartlyYour own video; sponsorship skins are templated and static
    Twitch, YouTube and KickYesPartlyTwitch only
    Nordic streamers (NO, SE, DK, FI)YesNorwegian, Swedish, Danish and Finnish streamersPartlyVideo via Amazon DSP in the Nordics; sponsorships in Sweden only
    Published pricingYesPer 1,000 played views, from 100,000 NOKNoSays minimum spend, no figure
    Refund if views are not deliveredYesUndelivered views refundedNot published
    Your own live dashboardYesViews, clicks and CTR per streamerYesAmazon DSP reporting
    Chat command that gives viewers your linkYesViewers type !brand and get your linkNot published
    In-stream pollYesOptional poll in the streamer's chatNot published
    AI clip of every ad playYesEvery ad play is clipped automaticallyNot published
    Chat tracking: every brand mentionYesEvery mention, translated and scoredNot published
    Campaign run for youYesBrief to reportYesManaged through Amazon Ads
    Self-serve optionYesLogin for agencies and partnersYesAmazon DSP self-service

    What changes when you switch

    What runs
    With Twitch Ads

    Unskippable video, display units around the player, and Creator Sponsorships with channel skins and readouts

    With Beta Ads

    Custom animated overlay in a corner of the stream, rendered in the streamer's broadcast

    How you buy
    With Twitch Ads

    Through the Amazon DSP, self-serve or managed

    With Beta Ads

    Direct with us, or self-serve login for agencies

    Nordic availability
    With Twitch Ads

    Amazon DSP, including Twitch video, launched in Norway, Sweden, Denmark and Finland in 2021; Creator Sponsorships are listed for Sweden only

    With Beta Ads

    Built for Norway, Sweden, Denmark and Finland

    Creative
    With Twitch Ads

    Your own video for media ads; sponsorship skins use a logo and a fixed call to action, with no animation

    With Beta Ads

    Animated from scratch for your brand

    Pricing
    With Twitch Ads

    Amazon mentions a minimum spend but publishes no figure

    With Beta Ads

    Per 1,000 fully played animation views. Campaigns from 100,000 NOK

    After the stream
    With Twitch Ads

    Video ads are served by the platform around the content

    With Beta Ads

    The overlay is part of the video, so it is in the VOD and clips too

    When Twitch Ads is the better fit

    We would rather tell you now than after a campaign.

    You already buy through Amazon

    If your media plan runs in the Amazon DSP, Twitch video sits in the same buying path as Prime Video and display.

    You need Amazon's audiences

    Amazon offers first-party shopping and streaming audiences and its own measurement, which we do not have.

    You want full-screen video reach

    For an unskippable video spot across large audiences, platform video ads are the format built for it.

    Beta Ads
    Based in
    Oslo, Norway (registered in Frosta)
    Founded
    2024
    Market focus
    Nordic brands and agencies: Norway, Sweden, Denmark and Finland
    Twitch Ads
    Twitch Ads
    Based in
    San Francisco, USA (Twitch, owned by Amazon)
    Founded
    Owned by Amazon since 2014
    Market focus
    Global; Twitch Creator Sponsorships in 17 countries, Sweden the only Nordic one

    Campaigns we have run

    All case studies
    Samsung campaign
    Samsung

    800,185 completed views across the Galaxy S25 and Z Fold7 campaigns.

    Komplett campaign
    Komplett

    Månedens Gaming Deal, linked straight from chat with !komplett.

    Shure campaign
    Shure

    A custom overlay for the MV6 creator launch.

    Questions buyers ask

    Can I buy Twitch Ads in Norway?

    Twitch video can be bought programmatically through the Amazon DSP, which launched self-service in Norway, Sweden, Denmark and Finland in 2021. Twitch Creator Sponsorships were launched in 17 countries, and Sweden is the only Nordic one.

    What does Twitch advertising cost?

    Amazon's Twitch page says campaigns need a minimum spend but does not publish the figure. Beta Ads campaigns start from 100,000 NOK, priced per 1,000 played views.

    Can I run both?

    Yes. They do different jobs: platform video ads for reach around the content, a Beta Ads overlay for presence inside the streams your audience is watching.

    Weighing Twitch Ads against us? Ask us anything.

    A 30 minute call with Andreas. Bring your budget and market, and we will tell you straight if Twitch Ads fits you better.

    Book a call