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    Beta Ads vs an influencer agency

    An influencer agency negotiates deals creator by creator and usually charges fees, retainers or commission. Beta Ads charges per 1,000 played views, refunds anything not delivered, and shows every view in your own dashboard.

    Undelivered views refundedFrom 100,000 NOKNordic streamers

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    Streamers, views and price for your market, in one working day.

    Brands that run campaigns with Beta Ads

    • Samsung
    • Logitech
    • Komplett
    • SteelSeries
    • Shure
    • Glorious
    • foodora
    • Saily

    The comparison at a glance

    Checked 14 October 2026. Sources at the bottom.

    13 of 13An influencer agency2 of 13
    Ad runs inside the streamYesRendered in the streamer's broadcast, stays in the VODPartlyDepends on the creator integration
    Creative designed for your brandYesAnimated from scratch for every brandYesEach creator's own content
    Twitch, YouTube and KickYesPartlyVaries
    Nordic streamers (NO, SE, DK, FI)YesNorwegian, Swedish, Danish and Finnish streamersPartlyVaries
    Published pricingYesPer 1,000 played views, from 100,000 NOKNoRarely public
    Refund if views are not deliveredYesUndelivered views refundedPartlyDepends on the contract
    Your own live dashboardYesViews, clicks and CTR per streamerPartlyVaries by agency
    Chat command that gives viewers your linkYesViewers type !brand and get your linkNot published
    In-stream pollYesOptional poll in the streamer's chatNot published
    AI clip of every ad playYesEvery ad play is clipped automaticallyNot published
    Chat tracking: every brand mentionYesEvery mention, translated and scoredNot published
    Campaign run for youYesBrief to reportYes
    Self-serve optionYesLogin for agencies and partnersNot published

    What changes when you switch

    What you pay for
    With an influencer agency

    Agency time and creator fees: project fees, retainers, commission or markup

    With Beta Ads

    Views delivered: per 1,000 fully played animation views

    If it under-delivers
    With an influencer agency

    Depends on the contract

    With Beta Ads

    Undelivered views are refunded

    Creative
    With an influencer agency

    Each creator's own integration, in their voice

    With Beta Ads

    One custom overlay that runs the same on every channel

    Scale
    With an influencer agency

    Usually a handful of negotiated creators

    With Beta Ads

    Dozens of streamers in one campaign, launched together

    Reporting
    With an influencer agency

    Varies by agency

    With Beta Ads

    Your own dashboard login during the campaign, every ad play recorded as a clip, end report

    After the stream
    With an influencer agency

    Depends on how the integration was delivered

    With Beta Ads

    The overlay is part of the video and stays in the VOD

    When an influencer agency is the better fit

    We would rather tell you now than after a campaign.

    You want a creator's personal endorsement

    Talk-based integrations and long creator relationships are what agencies do well.

    You need content beyond the stream

    Agencies can bundle videos, social posts and strategy into one retainer.

    Beta Ads
    Based in
    Oslo, Norway (registered in Frosta)
    Founded
    2024
    Market focus
    Nordic brands and agencies: Norway, Sweden, Denmark and Finland
    An influencer agency
    An influencer agency
    Based in
    Varies
    Founded
    Varies
    Market focus
    Usually one country or one niche of creators

    Campaigns we have run

    All case studies
    Samsung campaign
    Samsung

    800,185 completed views across the Galaxy S25 and Z Fold7 campaigns.

    Komplett campaign
    Komplett

    Månedens Gaming Deal, linked straight from chat with !komplett.

    Shure campaign
    Shure

    A custom overlay for the MV6 creator launch.

    Questions buyers ask

    How do influencer agencies charge?

    Influencer Marketing Hub describes fee-based, campaign-based, commission-based and retainer models. Prices are rarely public.

    Can I use Beta Ads alongside an agency?

    Yes. Agencies also buy from us, with their own self-serve login, and sell livestream to their clients as part of the plan.

    Weighing an influencer agency against us? Ask us anything.

    A 30 minute call with Andreas. Bring your budget and market, and we will tell you straight if an influencer agency fits you better.

    Book a call

    Sources

    1. Influencer Marketing Hub: influencer marketing agency pricing, 16 Oct 2024

    Something out of date about an influencer agency? Email sales@beta-ads.no and we will correct it.