Beta Ads vs Lurkit

Lurkit helps game publishers and studios work with creators, from key campaigns to paid Quests where creators make the content. Beta Ads puts one custom overlay inside the streams for your brand, priced per 1,000 played views.

Undelivered views refundedFrom 100,000 NOKNordic streamers

Brands that run campaigns with Beta Ads

The comparison at a glance

Checked 26 October 2026. Sources at the bottom.

What you get13 of 133 of 13

Ad runs inside the streamYesRendered in the streamer's broadcast, stays in the VODPartlyCreators make the content from your brief

Creative designed for your brandYesAnimated from scratch for every brandPartlyMade by each creator, no brand overlay

Twitch, YouTube and KickYesPartlyTwitch, YouTube, Shorts and TikTok; Kick not mentioned

Nordic streamers (NO, SE, DK, FI)YesNorwegian, Swedish, Danish and Finnish streamersNot published

Published pricingYesPer 1,000 played views, from 100,000 NOKPartlyPlans on request; 20% commission per Quest

Refund if views are not deliveredYesUndelivered views refundedNot published

Your own live dashboardYesViews, clicks and CTR per streamerYesReal-time data per creator

Chat command that gives viewers your linkYesViewers type !brand and get your linkNot published

In-stream pollYesOptional poll in the streamer's chatNot published

AI clip of every ad playYesEvery ad play is clipped automaticallyNot published

Chat tracking: every brand mentionYesEvery mention, translated and scoredNot published

Campaign run for youYesBrief to reportYesAssisted Service with account managers

Self-serve optionYesLogin for agencies and partnersYesCampaigns launched in a few clicks

What changes when you switch

Built for

With Lurkit

Game publishers and studios, plus brands that want presence in gaming

With Beta Ads

Brands and their media agencies

Company

With Lurkit

Lurkit AB, org.nr 559033-9973, Linköping, Sweden

With Beta Ads

BETA AGENCY AS, Oslo, Norway

What you buy

With Lurkit

Creator content: paid Quests, key campaigns and creator programs

With Beta Ads

Overlay views inside live streams

Platforms

With Lurkit

Twitch, YouTube, YouTube Shorts and TikTok

With Beta Ads

Twitch, YouTube and Kick

Pricing

With Lurkit

Plans on request, 20% commission per paid Quest

With Beta Ads

Per 1,000 fully played animation views. Campaigns from 100,000 NOK

Model

With Lurkit

Self-serve marketplace plus Assisted Service

With Beta Ads

Managed: we run it from brief to report. Self-serve login for agencies

When Lurkit is the better fit

We would rather tell you now than after a campaign.

You are marketing a game

Game launches are what Lurkit is built for: key distribution, creator programs and game insights. Its clients include Bethesda, THQ Nordic and Funcom.