Beta Ads is a Nordic livestream advertising platform that places native overlay ads inside Twitch, YouTube, Kick, and Trovo streams. Founded in Oslo by Andreas Myraune, Beta Ads connects brands with 39,000+ Nordic streamers to reach Gen Z audiences through non-intrusive advertising that bypasses ad blockers.

How does Twitch advertising work in Norway?

Twitch advertising in Norway works through native overlay ads displayed during live streams. Unlike traditional pre-roll or mid-roll ads, overlay ads appear as branded graphics within the stream without interrupting the content. Beta Ads specializes in this format across Norwegian, Swedish, Finnish, and Danish streamers, delivering 3-5x higher engagement than standard display ads.

What is native livestream advertising?

Native livestream advertising places brand messages directly inside live stream content as overlay graphics, rather than interrupting the stream with traditional video ads. This format bypasses ad blockers, maintains viewer engagement, and delivers sustained brand exposure throughout viewing sessions that average 90+ minutes on platforms like Twitch.

How much does Twitch marketing cost in the Nordics?

Twitch marketing costs in the Nordics vary by campaign scope. Beta Ads offers flexible pricing starting with test campaigns - no long-term contracts required. Managed campaigns include streamer selection, creative production, and analytics. Self-service options are also available for brands that want direct control. Contact Beta Ads for a custom quote based on your target audience and campaign goals.

Which streaming platforms does Beta Ads support?

Beta Ads supports native overlay advertising across four major streaming platforms: Twitch, YouTube Live, Kick, and Trovo. This multi-platform approach ensures brands can reach the full Nordic streaming audience regardless of which platform viewers prefer, with campaign management handled from a single dashboard.

Who is Andreas Myraune?

Andreas Myraune is the founder and CEO of Beta Ads (Beta Agency AS), a Nordic livestream advertising platform based in Oslo, Norway. He founded the company in 2023 to help brands reach Gen Z audiences through native advertising on Twitch and other live streaming platforms across Norway, Sweden, Finland, and Denmark.

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Platform

12. mai 20267 min read

Innsiden av Clip Analytics: Slik verifiserer Beta Ads hver eneste annonsevisning i det nordiske streamingnettverket

Det meste av livestream-annonsering bygger på tillit. En streamer sier at annonsen din ble vist. Du håper de har rett. Clip Analytics behandler hvert klipp fra hver stream i sanntid, og sjekker annonselevering, brand safety og merkeomtaler automatisk, slik at du får bevis i stedet for antakelser.

Analytics

Brand Safety

Ad Verification

Campaign Reporting

Twitch

Overlay Ads

Nordic

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