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    Reporting · Sample report

    A sample report, every number in it.

    This is what you get after a campaign. The layout and every metric are the real Beta Ads report. Vinterbris Zero, the 16 streamers and the numbers are made up.

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    Vinterbris ZeroLate Night Launch
    Flight
    14 Sept to 26 Oct
    Market
    Norway
    Ad units
    Rich Media, Snipe
    Completed views
    309,961
    Booked 300,000, delivered 103%
    Times displayed3,057
    Average viewers101
    Unique viewers133,283
    Artwork watch time1,530h 35m
    Screen time15h 5m
    Per day
    14 Sept17 Sept20 Sept23 Sept26 Sept29 Sept2 Oct5 Oct8 Oct11 Oct14 Oct17 Oct20 Oct25 Oct04k7k11k14k
    InteractionsClicksCTR
    Verified · bots and repeats removed2,8390.92%
    Unverified · every click on the chat link8,4932.74%
    Unique · one per viewer2,3561.77%
    Campaign's best day · 18 Sept1120.89%
    Overview: delivery against what was booked.

    1. 02Streamers

      Every streamer who ran the ad, with views, clicks and CTR. The three that stood out are flagged.

      Streamers
      0
      318 sponsored streams
      StreamerCompleted viewsAvg viewersLink clicksCTRDisplayed
      FfjordfragTwitch · Most views77,1983133130.41%247
      MmidnattnovaTwitch · Most clicks48,1122313810.79%208
      TtindetoppenTwitch44,9441852810.63%243
      PpixelpolarTwitch24,6841412781.13%175
      KkaffekariTwitch19,158752981.56%257
      SskjaergardtvTwitch15,603991540.99%157
      BbergenbyteTwitch13,184641240.94%206
      TtrollheimenKick12,894581641.27%221
      NnordlysnilsTwitch12,575891491.18%141
      VvikenvibesTwitch10,181441161.14%234
      Eelgjakt_Twitch9,359471601.71%199
      LlofotlinaTwitch6,413401362.12%162
      SsnusmumrikTwitch5,72332681.19%181
      FfossefallTwitch4,35229801.84%151
      BbrunostbrianYouTube3,92722922.34%182
      HhyttehelgaTwitch · Best CTR1,75819452.56%94

    2. 03Categories

      What was being streamed when the ad played, and how each category performed.

      Unique categories
      0
      What was being streamed when the ad played
      CategoryCompleted viewsAvg viewersLink clicksCTRDisplayed
      Just Chatting107,2831518760.82%709
      Counter-Strike 247,9063091930.40%155
      Grand Theft Auto V41,9481413300.79%298
      Fortnite24,6841412781.13%175
      IRL17,535861520.87%204
      Minecraft16,026622331.45%260
      League of Legends13,184641240.94%206
      Call of Duty: Black Ops 612,894581641.27%221
      Escape From Tarkov9,359471601.71%199
      EA Sports FC 265,72332681.19%181
      VALORANT4,35229801.84%151
      Co-working & Studying4,21774621.47%57
      R.E.P.O.3,19622742.32%148
      Stardew Valley1,75819452.56%94

    3. 04Audience

      Country, region, device, gender and platform for the people who saw the ad.

      Unique viewers
      0
      101 watching per ad play on average
      Country
      • Norway93.1%
      • Sweden2.1%
      • Denmark1.2%
      • United Kingdom0.9%
      • Germany0.8%
      • Other1.8%
      Regions in Norway
      • Oslo13.8%
      • Akershus11.9%
      • Vestland10.5%
      • Trøndelag9.8%
      • Innlandet8.4%
      • Rogaland7.2%
      Devices
      • Desktop79.6%
      • Mobile19.8%
      • Tablet0.6%
      Gender
      • Male81.4%
      • Female18.6%
      Streaming providers
      • Twitch94.6%
      • Kick4.2%
      • YouTube1.3%

    4. 05Delivery

      Every play is checked against a recorded clip. Plays that miss are not billed.

      Verified ad plays
      0.0%
      3,058 of 3,101 plays checked on a recorded clip
      Not verified0
      Views refunded0
      Delivered vs booked0%
      When the ad played, Oslo time
      00061218
      TimeStreamerAd unitViewersClicksStatus
      26 Oct, 00:24elgjakt_Rich Media461Verified · clip
      26 Oct, 00:11bergenbyteRich Media570Verified · clip
      26 Oct, 00:03elgjakt_Snipe banner400Verified · clip
      25 Oct, 23:51bergenbyteSnipe banner781Verified · clip
      25 Oct, 23:45elgjakt_Snipe banner471Verified · clip
      25 Oct, 23:28bergenbyteSnipe banner501Verified · clip
      25 Oct, 23:24elgjakt_Snipe banner560Verified · clip
      25 Oct, 23:10bergenbyteRich Media931Verified · clip

      The live report lists every play like this, 3,101 in this campaign, each with its clip.

    5. 06Chat

      Brand mentions in chat with a translation and a score, plus the poll answers.

      Chat brand mentions
      0
      58% positive · 33% neutral · 9% negative
      TimeMessageTranslationScore
      21:14har faktisk smakt vinterbris zero, den er godin skjaergardtvactually tried Vinterbris Zero, it's goodPositive
      21:32!vinterbrisin kaffekarilink requested, answeredIntent
      22:05hva koster den i butikken?in midnattnovahow much is it in the shop?Intent
      22:41endelig en sponsor som passer streamenin pixelpolarfinally a sponsor that fits the streamPositive
      23:08liker ikke sukkerfri brus tbhin tindetoppendon't like sugar-free soda tbhNegative
      23:26kald vinterbris etter clutchenin fjordfragcold Vinterbris after the clutchPositive
      Poll: “What gets you through a late stream?” · 3,412 answers
      • One more game41%
      • A cold Vinterbris33%
      • The chat18%
      • Nothing, I sleep8%
    Reporting

    How the live report and the PDF work.

    Setup verification

    Every stream checked on air, every play clipped.

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    Questions about the report

    Is this a real campaign?

    No. Vinterbris Zero, the streamers and the numbers are made up. The layout and the metrics are the ones in a real Beta Ads report.

    What is the difference between verified and unverified clicks?

    Unverified counts every click on the chat link. Verified removes bots and repeat clicks. Unique counts one click per viewer.

    Can we follow the campaign while it runs?

    Yes. You follow it live in your own login, and get the full report as a PDF when the campaign ends.

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