Beta Ads is a Nordic livestream advertising platform that places native overlay ads inside Twitch, YouTube, Kick, and Trovo streams. Founded in Oslo by Andreas Myraune, Beta Ads connects brands with 39,000+ Nordic streamers to reach Gen Z audiences through non-intrusive advertising that bypasses ad blockers.

How does Twitch advertising work in Norway?

Twitch advertising in Norway works through native overlay ads displayed during live streams. Unlike traditional pre-roll or mid-roll ads, overlay ads appear as branded graphics within the stream without interrupting the content. Beta Ads specializes in this format across Norwegian, Swedish, Finnish, and Danish streamers, delivering 3-5x higher engagement than standard display ads.

What is native livestream advertising?

Native livestream advertising places brand messages directly inside live stream content as overlay graphics, rather than interrupting the stream with traditional video ads. This format bypasses ad blockers, maintains viewer engagement, and delivers sustained brand exposure throughout viewing sessions that average 90+ minutes on platforms like Twitch.

How much does Twitch marketing cost in the Nordics?

Twitch marketing costs in the Nordics vary by campaign scope. Beta Ads offers flexible pricing starting with test campaigns - no long-term contracts required. Managed campaigns include streamer selection, creative production, and analytics. Self-service options are also available for brands that want direct control. Contact Beta Ads for a custom quote based on your target audience and campaign goals.

Which streaming platforms does Beta Ads support?

Beta Ads supports native overlay advertising across four major streaming platforms: Twitch, YouTube Live, Kick, and Trovo. This multi-platform approach ensures brands can reach the full Nordic streaming audience regardless of which platform viewers prefer, with campaign management handled from a single dashboard.

Who is Andreas Myraune?

Andreas Myraune is the founder and CEO of Beta Ads (Beta Agency AS), a Nordic livestream advertising platform based in Oslo, Norway. He founded the company in 2023 to help brands reach Gen Z audiences through native advertising on Twitch and other live streaming platforms across Norway, Sweden, Finland, and Denmark.

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Trends

Feb 5, 202610 min read

The Most-Watched Games and Categories on Twitch in 2025

Just Chatting holds Twitch's category crown by a wide margin, and Counter-Strike just pulled off the year's most surprising comeback while League of Legends, VALORANT, and Fortnite all lost hours. Here's what SullyGnome, TwitchTracker, and Stream Hatchet's real 2025 and 2026 numbers show about where Twitch attention actually sits, and what category choice means for who's watching.

Platform Overview (StreamHatchet 2025)

19.0B

Twitch Hours Watched

-8.9% YoY

1.93B

LoL Hours (Top Game)

+4%

4.6B

FPS Genre Hours

+6.7%

210%

Roblox Growth

Breakout Star

Top 10 Games by Hours Watched (Millions)

Roblox was the breakout story with +212% growth, driven by "Grow A Garden" (113.7M hours)

Genre Hours Watched (Billions)

FPS genre leads with 4.6B hours (+6.7% YoY)

Gaming vs Non-Gaming Split

Non-gaming grew to 22%, up from 20% in 2024

Twitch Hours Watched by Year (Billions)

2021 peak driven by pandemic; 2025 decline due to viewbotting crackdown

Top New Game Releases 2025 (Millions of Hours)

Data Source:

StreamHatchet 2025 Yearly Live Streaming Trends Report

twitch

games

league-of-legends

roblox

counter-strike

2025

streamhatchet

UGC

Streamer University 2026: What 1.2 Million Concurrent Viewers Taught Brands About Creator Marketing

Industry Insights

Jul 29, 20269 min read

Streamer University 2026: What 1.2 Million Concurrent Viewers Taught Brands About Creator Marketing

For six days in July, a liberal-arts college in Arkansas was the most-watched place on Twitch. 120 creators, 20+ brand partners, roughly 57 million hours watched. Kai Cenat has announced the 2027 edition is coming to Europe. Here is the brand-side breakdown, with third-party verified numbers.

Dentsu's 2025 Gaming Trends Report: What It Actually Means for Nordic Twitch Advertising

Industry Insights

Jul 2, 20265 min read

Dentsu's 2025 Gaming Trends Report: What It Actually Means for Nordic Twitch Advertising

Dentsu's 2025 Gaming Trends Report puts real numbers behind what live-streaming advertisers have been arguing for years: gaming still gets under 5% of media budgets despite 3.4 billion players and 8.9 billion hours watched on livestreaming platforms in a single quarter. Here is what the report's actual data means for brands buying Twitch in the Nordics.

Your Buyers Are on Twitch: A B2B Case for Live Streaming Ads

Guides

Jul 2, 20268 min read

Your Buyers Are on Twitch: A B2B Case for Live Streaming Ads

Developers, sysadmins, and finance professionals spend hours a day on Twitch and YouTube Live watching coding streams and market commentary. Here is how B2B, SaaS, and fintech brands can reach them without looking out of place.