The stream ends. The ad does not.
A native overlay is rendered into the broadcast, so it stays in the recording. The stream keeps collecting views long after it ends, and every one of them serves the same placement, with nothing extra bought and no second creative made.
Where the views came from
everyone who watched, live and afterwards
present while the broadcast was running
counted separately, someone opening a single moment
Every row is read back, not modelled
- tu** Finland54,2006,4001,480
- sn** Finland47,6005,1002,210
- ke** Norway41,3004,800980
- mi** Sweden38,9004,3501,120
- da** Norway33,5003,900760
- es** Sweden29,8003,6001,340
- ap** Finland26,4003,200640
- he** Norway24,1002,850520
- th** Sweden21,7002,600410
- ra** Finland19,2002,400380
- jo** Norway16,8002,100290
- vi** Sweden14,6001,890240
Honest about what each number is worth
The overlay is part of the recording
It is rendered into the broadcast, not served next to it, so it survives into the recording and into every clip somebody cuts. There is no second placement to buy and no second creative to produce.
Clips are the unambiguous part
A clip view is a person choosing to watch a short, specific moment. Counted apart from the stream total, because the two are not the same quality of exposure and should not be blended into one number.
Counted per channel, not estimated
Every figure is read back per channel from the platform rather than modelled from an average, so the total is the sum of real rows you can inspect.
Reported without double counting
The platform's stream total already includes everyone who watched live, so we never add the two together to manufacture a bigger number. You get the total, the live subset inside it, and clips counted apart.